ideas: on media
Times aren’t changing at Fairfax
Enough already. I just can’t take it anymore. Whether it’s the precious blogging world, or the desperately precious newspaper sector, I’m sick to death of being told partial ranting is the very essence of quality journalism. Or that aggregating copy produced for newspapers is the future of online media.
The talk from News Limited on The Punch was nauseating enough – a “celebration of journalism”, editor David Penberthy told mUmbrella on launching the glorified blog in June. As I wrote at the time, celebrating journalism without actually doing any.
Now Fairfax wants us to believe the e-relaunch of The National Times masthead – which justifies no real comparison with the lamented print product of decades ago, long forgotten by a new generation of readers anyway – will “deliver the best in Australian journalism”, editor Darren Goodsir writes for mUmbrella today.
Enough spin, from publications that also boast their commitment to cutting through it. Let’s call these websites what they really are: another cheap web platform for advertising.
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It’s not a cheap platform for advertising. I’ve heard is that this is more about journos whose op eds didn’t get much of a run on the sex-obsessed online SMH/Age. But the upshot is the same — a product conceived without its readers in mind, and with a lecturing tone and the wrong mix. Let’s hope they can find their mojo.