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	<title>importance of ideas... &#187; ideas: on media</title>
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	<link>http://importanceofideas.com</link>
	<description>Engaged in the big (and small) ideas on media + society</description>
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		<title>Why journos need to get grubby in PR: talkin&#8217; to The Kids</title>
		<link>http://importanceofideas.com/2010/05/16/why-journos-need-to-get-grubby-in-pr-talkin-to-the-kids/</link>
		<comments>http://importanceofideas.com/2010/05/16/why-journos-need-to-get-grubby-in-pr-talkin-to-the-kids/#comments</comments>
		<pubDate>Sun, 16 May 2010 00:26:57 +0000</pubDate>
		<dc:creator>Jason Whittaker</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[ideas: on media]]></category>
		<category><![CDATA[Crikey]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://importanceofideas.com/?p=1329</guid>
		<description><![CDATA[I was asked to speak at a conference on social media in journalism and 'your presence online'. Conscious of not wanting to join the bloated ranks of self-declard social media experts, I stuck to what I know -- using social media as a tool to engage with the industry and promote your work.]]></description>
		<wfw:commentRss>http://importanceofideas.com/2010/05/16/why-journos-need-to-get-grubby-in-pr-talkin-to-the-kids/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Media 2.0 &#8211; what&#8217;s off the table</title>
		<link>http://importanceofideas.com/2010/01/08/media-2-0-whats-off-the-table/</link>
		<comments>http://importanceofideas.com/2010/01/08/media-2-0-whats-off-the-table/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 03:08:05 +0000</pubDate>
		<dc:creator>Jason Whittaker</dc:creator>
				<category><![CDATA[ideas: on media]]></category>
		<category><![CDATA[broadcast news]]></category>
		<category><![CDATA[channel 9]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[news limited]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[tabloid journalism]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://importanceofideas.com/?p=1313</guid>
		<description><![CDATA[In ‘saving’ journalism, there’s a tendency to bet the house. It’s time to start thinking about just what we’re trading away. Much has been written about what needs to change to secure journalism business models in the future. But what of the things that shouldn’t? What about a list of non-negotiables, the deal-breakers, the aspects of reporting that should be OFF the table in dealing in a new way of reporting? Let's start a list...]]></description>
		<wfw:commentRss>http://importanceofideas.com/2010/01/08/media-2-0-whats-off-the-table/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Cyberstumped: Big Media offline</title>
		<link>http://importanceofideas.com/2009/11/29/cyberstumped-why-media-is-offline/</link>
		<comments>http://importanceofideas.com/2009/11/29/cyberstumped-why-media-is-offline/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 07:46:46 +0000</pubDate>
		<dc:creator>Jason Whittaker</dc:creator>
				<category><![CDATA[ideas: on media]]></category>
		<category><![CDATA[abc]]></category>
		<category><![CDATA[broadcast news]]></category>
		<category><![CDATA[fairfax]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[news limited]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://importanceofideas.com/?p=1269</guid>
		<description><![CDATA[Video never did kill the radio star, and nor will the internet and digital news kill newspapers. Similarly, despite what the sales department and bean counters will tell you, the recession we almost had is not responsible for the precarious balance sheets at many traditional media organisations. News companies are slicing costs and dicing journalists almost entirely for one reason: vision - or a Blind Pew-like absence of it.]]></description>
		<wfw:commentRss>http://importanceofideas.com/2009/11/29/cyberstumped-why-media-is-offline/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Times aren&#8217;t changing at Fairfax</title>
		<link>http://importanceofideas.com/2009/09/14/times-arent-changing-at-fairfax/</link>
		<comments>http://importanceofideas.com/2009/09/14/times-arent-changing-at-fairfax/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 02:28:43 +0000</pubDate>
		<dc:creator>Jason Whittaker</dc:creator>
				<category><![CDATA[ideas: on media]]></category>
		<category><![CDATA[fairfax]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[news limited]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://importanceofideas.com/?p=1176</guid>
		<description><![CDATA[Enough already. I just can’t take it anymore. Whether it’s the precious blogging world, or the desperately precious newspaper sector, I’m sick to death of being told partial ranting is the very essence of quality journalism. Or that aggregating copy produced for newspapers is the future of online media.]]></description>
		<wfw:commentRss>http://importanceofideas.com/2009/09/14/times-arent-changing-at-fairfax/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fielding inept, no matter spelling</title>
		<link>http://importanceofideas.com/2009/09/09/fielding-hopeless-no-matter-the-spelling/</link>
		<comments>http://importanceofideas.com/2009/09/09/fielding-hopeless-no-matter-the-spelling/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 14:32:04 +0000</pubDate>
		<dc:creator>Jason Whittaker</dc:creator>
				<category><![CDATA[ideas: on government]]></category>
		<category><![CDATA[ideas: on media]]></category>
		<category><![CDATA[class]]></category>
		<category><![CDATA[federal government]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[news limited]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://importanceofideas.com/?p=1144</guid>
		<description><![CDATA[Steve Fielding is an incompetent legislator, blinded by personal prejudice and laughably ignorant of some of the very weighty issues he must sit in judgement of. But of course, criticism of the man who puts Family First is never taken as read. It leads to my all-time favourite excuse for political ineptitude – that of elitism. To knock Fielding, the argument goes, is to dismiss the contribution of those not blessed with tremendous intellect or afforded higher education. Merely bullying from the nasty latte-sipping intellectuals who think they’re better than everyone else.]]></description>
		<wfw:commentRss>http://importanceofideas.com/2009/09/09/fielding-hopeless-no-matter-the-spelling/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>For true Grace, mags still rule</title>
		<link>http://importanceofideas.com/2009/09/02/for-true-grace-mags-still-rule/</link>
		<comments>http://importanceofideas.com/2009/09/02/for-true-grace-mags-still-rule/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 03:35:27 +0000</pubDate>
		<dc:creator>Jason Whittaker</dc:creator>
				<category><![CDATA[ideas: on media]]></category>
		<category><![CDATA[ideas: on the arts]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[tabloid journalism]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[the arts]]></category>

		<guid isPermaLink="false">http://importanceofideas.com/?p=1089</guid>
		<description><![CDATA[An exhausting number of words have been written on the future of journalism in a digital age, but little has been made of what sort of future art and design has in the seemingly inevitable online convergence. The wonderful new documentary <em>The September Issue</em> brings into sharp focus the real art of magazine production in danger of being lost.]]></description>
		<wfw:commentRss>http://importanceofideas.com/2009/09/02/for-true-grace-mags-still-rule/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Punch no knockout for journalism</title>
		<link>http://importanceofideas.com/2009/06/02/punch-no-journalism-knockout/</link>
		<comments>http://importanceofideas.com/2009/06/02/punch-no-journalism-knockout/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 22:41:28 +0000</pubDate>
		<dc:creator>Jason Whittaker</dc:creator>
				<category><![CDATA[ideas: on media]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[tabloid journalism]]></category>

		<guid isPermaLink="false">http://importanceofideas.com/?p=881</guid>
		<description><![CDATA[The Punch - News Limited's brave foray into stand-alone online publications - will "celebrate journalism", according to its mouthpiece David Penberthy. And it does all this, remarkably, without actually doing any journalism itself. Well, thanks for the invite, but I don't feel the sense of celebration.]]></description>
		<wfw:commentRss>http://importanceofideas.com/2009/06/02/punch-no-journalism-knockout/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Precious PR and how it can harm</title>
		<link>http://importanceofideas.com/2009/05/04/precious-pr-and-how-it-harms-clients/</link>
		<comments>http://importanceofideas.com/2009/05/04/precious-pr-and-how-it-harms-clients/#comments</comments>
		<pubDate>Mon, 04 May 2009 09:10:21 +0000</pubDate>
		<dc:creator>Jason Whittaker</dc:creator>
				<category><![CDATA[ideas: on media]]></category>

		<guid isPermaLink="false">http://importanceofideas.com/?p=777</guid>
		<description><![CDATA[The remarkable thing about marketing people I’ve found in five years of business journalism is so many of them are amazingly ignorant of just how news media works. And even if they aren’t, they believe their position affords them the right to demand journalists say and do things in the interests of their brands. I find the attitude completely extraordinary.]]></description>
		<wfw:commentRss>http://importanceofideas.com/2009/05/04/precious-pr-and-how-it-harms-clients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google should search for fix, too</title>
		<link>http://importanceofideas.com/2009/04/07/google-should-search-for-solution-too/</link>
		<comments>http://importanceofideas.com/2009/04/07/google-should-search-for-solution-too/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 16:06:42 +0000</pubDate>
		<dc:creator>Jason Whittaker</dc:creator>
				<category><![CDATA[ideas: on media]]></category>
		<category><![CDATA[fairfax]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[news limited]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://importanceofideas.com/?p=713</guid>
		<description><![CDATA[I am loath to support anything Rupert Murdoch says or does. His contribution to journalism as it stands is hardly impressive. But he’s right for questioning Google and its legally-questionable, commercially-shortsighted rip-and-read model of news delivery.]]></description>
		<wfw:commentRss>http://importanceofideas.com/2009/04/07/google-should-search-for-solution-too/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Incompetence, not net, kills media</title>
		<link>http://importanceofideas.com/2009/03/22/incompetence-not-net-killing-media/</link>
		<comments>http://importanceofideas.com/2009/03/22/incompetence-not-net-killing-media/#comments</comments>
		<pubDate>Sun, 22 Mar 2009 02:50:22 +0000</pubDate>
		<dc:creator>Jason Whittaker</dc:creator>
				<category><![CDATA[ideas: on media]]></category>
		<category><![CDATA[broadcast news]]></category>
		<category><![CDATA[channel 9]]></category>
		<category><![CDATA[fairfax]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[news limited]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pbl media]]></category>
		<category><![CDATA[tabloid journalism]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://importanceofideas.com/?p=663</guid>
		<description><![CDATA[The recession is not killing Big Media in this country, as the sales department will tell you. Nor is the internet and digital media to blame, as the prevailing theory goes. Media companies in Australia are struggling to make a buck through a lack of imagination. Through short-sightedness. Through commercial timidity, certainly. Ultimately, though sheer management incompetence.]]></description>
		<wfw:commentRss>http://importanceofideas.com/2009/03/22/incompetence-not-net-killing-media/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
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