channel 9
Media 2.0 – what’s off the table
In ‘saving’ journalism, there’s a tendency to bet the house. It’s time to start thinking about just what we’re trading away. Much has been written about what needs to change to secure journalism business models in the future. But what of the things that shouldn’t? What about a list of non-negotiables, the deal-breakers, the aspects of reporting that should be OFF the table in dealing in a new way of reporting? Let’s start a list…
Incompetence, not net, kills media
The recession is not killing Big Media in this country, as the sales department will tell you. Nor is the internet and digital media to blame, as the prevailing theory goes. Media companies in Australia are struggling to make a buck through a lack of imagination. Through short-sightedness. Through commercial timidity, certainly. Ultimately, though sheer management incompetence.
Frontline of TV still pale imitation
There is nothing more to say on commercial so-called current affairs television. It is like shooting fish in a barrel, as easy a target as the petty crooks pursued by these programs. But debate over the worth of these programs, and the model in a cutthroat commercial environment, is redundant.
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